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The majority of our Web site travels begin with one of the major search engines. Visibility on these search engines has become crucial for most businesses.

But what can an individual or business do to increase the ranking of keywords and phrases relevant to their Web site's content?

The theme you'll hear from most Web marketers these days is "Submitting is not enough."


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Search Engine Optimisation
• Web pages
• Submitting
• Optimisation
• Reporting

Sales Campaigns
• Landing pages
• Forms
• Customer database
• eMail marketing

Terms such as "search engine marketing" or "search engine promotion" refer to the overall process of marketing a site on search engines. This includes submission, optimisation, managing paid listings and more.
These terms also emphasise the fact that doing well with search engines is not just about submitting correctly, optimising well or getting a good ranking for a particular term. It's about the overall job of improving how your site interacts with search engines, so that the audience you seek can find you. 		 
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Wednesday, 14 May, 2003